Branding – key to any business

Branding gives you:

• Identity
• Purpose
• Messages to prospects

But, how do you keep your branding on message?

It starts at the TOP! Top down is essential for all businesses.

You may live and breathe your brand; it may be centred on you. But, how do you keep consistent when you hire staff, have others talking about you or outsource functions?

1. Communicate your branding values, mission and vision to staff. (This assumes you have decided it!). Ensure that they understand and convey the branding too. Have regular chats and encourage staff feedback. Communicate benefits to customers at all times.
 
2. Consistency - ensure that all marketing material is on message. Ensure that branding is consistent with fonts, colours and email signatures; Leaflets matching with banners and signage; website matching up to off line marketing. KEY NOTE – in the world of more videos, ensure that you have branding on the wall behind you
 
3. Show it. Use word clouds and logos, write it on walls for staff and customers to see.

These simple steps will help keep branding on message. You need to make sure that any time a prospect interacts with your business, the message is the same and not conflicting.

And hey, we can help you!

Fabristick® is a great way to display logos, branding messages and customer benefits on your work space walls, cupboards, desks, points of sale. In fact, any smooth, or even slightly textured surface.

If you have your own branding already set up, that’s great. Simply provide us your artwork prepped for print and we will make you some brilliant Fabristick® wall graphics to brand your space.

If you don’t have your brand identity yet, talk to us and we can help there too!

And, the great thing is that you can install your new wall branding yourself! No installation costs.

WHATS MORE ... it’s removable, repositionable and REUSABLE! So:

1. You move office, it goes with you
2. Have a full repair rental agreement on your office, well this comes off the wall with no effect to wall behind – no nails, no pins needed
3. You want to just put it somewhere else, it comes off and can be repositioned

Don’t believe us?
Want a free sample?
Email us hello@fabristick.co.uk